Clarke and Clarke Fabrics – What Your Choice of Fabrics Says About You

People can glean a lot about you from your home decor. After all, that’s kind of the point, right? Sure, we decorate our homes so that we can feel comfortable, serene, at peace and, well, at home but we also decorate with a view to providing visitors with an insight into the little things that make us who we are. The insights that we drape on our furniture, hang on our walls or place atop the bathroom sink all give subtle hints at our personality. Sometimes the statements we make are bang on the money, sometimes they can be misleading. For example, a minimalist aesthetic can imply that you have a fear of commitment. Likewise decorating with fake flowers and plants can imply thrift but it can also make you look older than you actually are.

Our guests can tell a lot about us from the art we hang on our walls, the finish we use on our floors or the overall style with which we choose to decorate our living space. However, rarely do we consider how little touches like the fabrics we use can give guests a subconscious yet distinctive impression of who we are…

Cottons and linens

Cottons and linens are very natural in look and feel yet are also incredibly versatile. Natural unbleached shades can imply a sense of harmony with nature. Indeed, cottons and linens along with other natural materials like wood and stone are conducive to a sense of harmony and wellbeing. People who prefer minimalist designs tend to opt for cottons and linens for their understated appearances.

That’s not to say that cottons are completely bereft of a sense of luxury and prestige. Jacquard cottons are as versatile as they are glorious and luxurious. They lend an understated sense of luxury to your living space.

Cottons can imply that you are humble, understated and have an ethical and environmental focus.


Velvet is an incredibly versatile curtain fabric. It can be used to create stunning furniture in a range of designs while it is also equally at home in soft accessories like pillows and cushions. It is equally at home in traditional and contemporary aesthetics yet its soft sheen adds an air of prestige and luxury to virtually any aesthetic.

It tells all who visit that you appreciate the finer things in life. It can show that you embrace your girly-girl side of you are female but also demonstrates that you are quietly comfortable in your masculinity if you are male. Just take a look at our majestic velvetand you can see why it offers comfort, luxury and versatility. As you can also see from our Academy velvets, the fabric can also be used to create bold prints to show off your flamboyant side.


Satin’s sleek and almost metallic sheen combined with its soft and supple texture make it both aesthetically pleasing and delectable to the touch. Satin bedding can show off your sensual side while satin upholstery can give your living space a touch of vintage glam.

Satin is for those who appreciate the finer things in life and aren’t shy about showing it.


Chenille is incredibly versatile and can be surprisingly glamorous. If all that comes to mind when you think of chenille is chunky sweaters, such apparel is just the tip of the iceberg when it comes to showcasing what this fabric can do.

Chenille can be used to create some glamorous shimmering aesthetics but what makes it truly special is the way it feels. Chenille furnishings are like a friend who’s always happy to give you a hug when you need one.

If you use chenille in your furnishings it can imply that you’re a tactile, sensitive and emotionally intelligent individual.


Velour combines the comfort and prestige of velvet with the metallic sheen of satin. It has proven extremely popular in home decor in 2018 and shows no sign of waning in popularity in 2019. The beauty of velour is its ability to create an aesthetic that is contemporary yet classic. Surface printed velours add a marbled or mineral effect to soft furnishings to create looks that are modern in feel yet utterly timeless especially when rendered in soft, stony and natural hues.

Using velour in your home decor aesthetic can imply that you are up to date with trends, a dedicated follower of fashion and uncompromising in your tastes.

Whatever your passions and predilections, whatever your tastes there are a number of visually stunning and comforting ways in which you can add elements of your personality to your home decor.